eBay is a rewarding place to both seller and buyers if the right product is listed with the right selling format.
When eBay started in 1995, it was well known as an auction site rather than a marketplace. People list their used items mostly on their ebay seller account by auction method for maximum profit.
But later the trend changed, when buyers found out how to spend their money on something on the internet, it should be worth spending money. To ensure that eBay facilitates more options to select while selling.
When sellers list their item on their eBay seller account, they have to check some points for their maximum profit and to get a good positive feedback score.
So let’s see about the options you have on eBay and in which scenario you have to go with one of the options.
Selling format on eBay:
On ebay you can choose mainly two formats to sell.
- Direct selling or buy it now option
- Selling through auction
For better understanding I focus on two selling formats. But in reality you can post items with both options.
This is a selling method when your product has a fixed price. You use the pricing section and set a fixed amount for the item on your aged eBay account.
When you choose a fixed price option, from the buyer’s account it shows as buy it now. So the buyer finds your item and buys it immediately.
It helps you reduce your time and in an efficient and convenient way you can sell directly.
The price you can be changeable by you at any time. For example some products might have a price depending on economical situation and weather conditions.
If you have a large quantity of the same product you can choose bulk listing to list. With bulk listing you can choose the total number units you have with you. When the number is met your listing automatically goes off.
At any time you can choose out of stock options on your aged eBay account to end your listing.
Bulk listing is not available to new sellers based on eBay rules. To have that option you can buy an aged eBay account for sale.
If you are a US seller with a large quantity, you can buy an aged US eBay account for sale. With an aged ebay account you can have a large listing limit and bulk listing option.
If you are a UK seller with large stocks, you can buy an aged UK eBay account for sale. With large selling limits and listing limits you can choose a UK seller account.
When you have a product with different specifications. To be say clothes with different designs and colours, you can choose good till cancelled.
By choosing this option you can repeat the listing, monthly without any manual input from your side. At any time you can cancel it. And to use this you don’t have to pay any extra payment or fees.
Fixed price requirements:
There are few requirements to fulfill by your eBay seller account to list with fixed price options for single and bulk items. This is to maintain ebay community standards high.
For single items,
- Your eBay seller account should have 10 or more feedback score
- Your eBay seller account ID should be verified
- When you have paypal account you should have feedback score of 5 or more and should accept payment through paypal
For two or more items listing,
- Your feedback score should be 30 or more and your eBay seller account should be 14 days old
- Your ID should have been verified and
- Your paypal account should have feedback score of 15 or more and should select paypal payment method
As you see feedback score is an important factor, but for a new eBay account getting these feedback scores without sales history is difficult.
It is a method where you allow buyers to buy with bidding for some time. The time can choose between 1 day to 10 days.
One day auction time on your aged eBay account is useful when you want to sell a product which will expire soon. For example an event ticket which will expire the day after the event ends.
When the item is not time sensitive it is advised to select an auction with a longer time period.
In most cases choosing auction time for 10 days will increase the chance of reaching more customers and increase the chance of bidding for a higher price.
eBay recommended choosing a starting price as low as possible to cover all kinds of buyers. You can select a particular region to show your listing.
Fees for auction-style method:
- Seller will have insertion fee for listing with auction style
- For non-business sellers automatic relist is free and for business sellers there will be a fee to relist. And relist is an automatic thing.
- After sale completion, there will be final value fee to pay
- To upgrade listing and services you might required to pay some fees
Buy it now-auction:
Even in the auction method you can add buy it now method. To add this option you have to meet the criteria that mentioned previously in the direct selling section.
Your fixed price should be 40% higher than the initial price you select with auction.
When someone starts bidding, the direct buy option will disappear but when you select the reserve price it will be shown to buyers until the amount is met.
For some categories buy it now option for a long time even after someone starts bidding in your aged eBay account.
As said you can choose both options to list your item. But choosing the correct selling method will have a great impact on your conversion rate.
When your product is in great demand, when your product is collectable and hard to put a price, you can select an auction for sure. For regular items it is best to go with direct selling.
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