Are you in the eBay sales? Want to increase your eBay products online visibility? Then this blog is for you , it helps you to get you more eyes on your listings.
As you know well that there are a lot of options for marketing your eBay Store. But all the tactics will not suit all ones. In fact, many strategies will suck up days of work and hundreds of dollars in costs without bringing in one sale.
Let us discuss here the strategies for promoting ebay products that extraordinarily helps you to do outside sale from ebay
Steps To Promote eBay listings outside of eBay
Promoted Listings help your items to stand out among billions of listings on eBay.
In other words promoted listings are sponsored ads similar to Facebook advertising and give sellers higher search result placement.
Sellers have to pay for this feature and there are eligibility requirements, but the investment is minimal
In this the best part is upfront fees that are only you going to pay when your item sells.The fee is charged when a buyer makes a purchase after clicking the ad within 30 days. If the item doesn’t sell in that time, there is no charge.
Sellers have access to data that shows ad performance and clicks, so they can adjust the promoted listings for maximum results.
Promoted Listings is available to all sellers in good standing with recent sales activity.
In the promotion manager marketing tool, you can create customized offers to showcase your inventory.
By using the Promotions Manager, it helps to improve your items’ visibility, and move inventory faster.
Moreover it is a free tool available to all eBay Stores subscribers. It helps to improve your items’ visibility, and move inventory faster.
Here you can also create codeless coupons for digital and social media marketing.
Promotion boxes to help advertise items in a seller’s eBay Store.
These are graphic displays that can be used to highlight featured items, announce specials, or describe a variety of ways to browse items.
There are three types of promotion boxes:
Advertising Specific Items:
eBay sellers can use this type to feature, if they wish to sell one or more items from their store
It highlights the items which are newly listed or ending soon, both of which get a boost in search.
Sellers have both the manual and automatic option to choose their items
Provide Links to Other Parts of Your Store:
Sellers can give buyers alternative ways to find items in their store.
In order to access this property, make use of custom links.
The custom links have the capability to point to each store category and a custom page within the store and also another eBay page, or custom search results.
Design a Custom Promotion Box:
Create your own unique promotion box to show information like shipping and payment details, links to your email newsletter signup page, or your feedback page.
Sellers can write their own HTML for the custom promotion boxes, but all must be mobile-friendly.
Include Package Inserts
Design an exclusive flyer or business card to your eBay store this is an easy way to encourage eBay buyers to return to your Store.
eBay explicitly allows you to include a link to your Store in buyer communications, and you may be able to coax back some return customers this way.
Including a handwritten note like“Thanks” and adding your signature, shows to your customers that you’re a real person and you need to maintain this kind of relationship if you want people to come back to your Store.
Use eBay’s email marketing tools to reach out to buyers who have subscribed.
Try to send out one newsletter per every week,If you’re going to produce a newsletter, make sure it provides value.
Make sure that all the information in your email marketing holds messages which are entertaining and informative to your subscribers.
Make Use Of Social Media
As you all know well social media is a powerful platform to publish and share your information, any individual by posting in social media can reach billions of people in seconds.
Many an eBay seller uses the following social media platforms to promote their eBay Store:
Optimize Your eBay Store For Search Engines
The most important medium is SEO, eBay has to optimise their website with proper SEO.
eBay Sellers can use SEO to improve traffic both to their business website and eBay listings.
Search for the best keywords and insert it carefully in your ebay product listings.
This will help you to improve your products google rankings and rank your ebay listings in the top of the search engine.
Check your Store traffic reports
Randomly checking your Store traffic reports, and analysing the reports will help you to find out where your visitors are coming from, and what is the most interesting product in your Store.
And this will influence you to create good marketing strategies which improves your sales simultaneously.
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